Portfolios
AllFarm in South Africa
AlllFarm is a precision farming platform that provides quantitative insights to optimize fertilizer recommendations.
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In this project, I lead the development process, oversee go-to-market (GTM) activities, and ensure seamless knowledge transfer across global, regional, and local teams.

Salesforce Marketing Intelligence Cloud
Marketing Intelligence platform provides API connections and visualization solutions that enable marketers to automate reporting.
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In this project, I lead the agency-wide development process, gather stakeholder requirements, and create replicable templates to reduce development effort and improve efficiency.

Marketing Performance Attribution Analysis
In this project, I developed multiple attribution and benchmark analyses to cross-validate the factors contributing to the campaign's success for one of the world's largest fast food chains.
