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Portfolios

AllFarm in South Africa

AlllFarm is a precision farming platform that provides quantitative insights to optimize fertilizer recommendations.

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In this project, I lead the development process, oversee go-to-market (GTM) activities, and ensure seamless knowledge transfer across global, regional, and local teams.

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Salesforce Marketing Intelligence Cloud

Marketing Intelligence platform provides API connections and visualization solutions that enable marketers to automate reporting.

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In this project, I lead the agency-wide development process, gather stakeholder requirements, and create replicable templates to reduce development effort and improve efficiency.

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Marketing Performance Attribution Analysis

In this project, I developed multiple attribution and benchmark analyses to cross-validate the factors contributing to the campaign's success for one of the world's largest fast food chains.

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